Introducing: Beauty and the East by Samira Atash

October 21st, 2015: VERY EXCITING ANNOUNCEMENT!!! For those who have followed my work, I was designing clothes in NYC for almost 10 years and for a few years, created & produced an online show called Beauty and the East TV where I featured entertainment stories that united cultures. After having kids and opening FLOW Blow Dry & Beauty Bar, I put fashion & media projects on hold yet chronicled my fashion/style/mom journey with a new blog a couple years ago. Between juggling two salons and three kids, I didn’t always have the time to post as much as I wanted to. But in the past few years running FLOW, I’ve realized how I’ve missed design/styling and want to get back to what I’m truly passionate about. I am now looking forward to combining my LOVE for fashion with the beauty industry & FLOW!!

I’m excited to announce the launch of Beauty and the East by Samira Atash: a blog about style, beauty and lifestyle inspired by my ‘Silk Road’ cultural roots and global influences. I’m drawn to tribal-bohemian-vintage styles and the bold patterns, embroideries, textures, prints and vibrant colors of Central Asia & Middle East (my previous fashion collections were inspired by the tribal embroideries of Afghanistan). I will also explore and introduce to you ancient and exotic Eastern rituals to spice up your beauty routine. I love organic/natural products, being a mom to my three little ones, music, social causes & pop culture. What to expect in the blog:

– Fashion & style with a bohemian/tribal/gypsy vibe
– Beauty/style trends & rituals inspired by Central Asia & Mediterranean culture
-Organic products, beauty tips & trends
-Hair & makeup styles/tips
-Fashion, beauty & home DIY & tutorials

Even more exciting – many people ask me “where can I buy what you’re wearing”: now you can shop jewelry & fashion on my new SHOP page: an online boutique of jewelry, accessories, clothing and beauty products with a tribal & global vibe!! With designs that appeal to free spirits, items are inspired by culture…capturing the bohemian spirit of the Silk Road, a bit of Mediterranean aesthetic, and a whole lot of soul. The boutique includes brand new and vintage designs from around the world. Some items are from my past collections & personal closet! Click on the SHOP link above!!

Get ready to see Beauty and the East by Samira Atash collaborate with FLOW Blow Dry & Beauty Bar through photo shoots, editorials & events to come!!

I’m VERY excited about this and can’t wait to share the looks with you!!!

xo,
Samira