Travel VLOG: Opening New Microblading Business in California (Part 1)

My Spiritual Awakening

It’s been such a long time since I’ve posted here. This year has been a roller coaster (I will roll it all up into a vlog at the end of this year)!  One of the most significant things that have happened to me is that I’ve had a SPIRITUAL AWAKENING. I’ve rediscovered my Rumi poetry books. I’ve started drawing and playing music again. I’ve found a deeper spiritual connection to God.  I have rediscovered what inspired me throughout her life and who I am at my core- and that my true passion is fashion desig. So I have decided to launch Rumi Rose as an online store showcasing nomadic-bohemian fashion + beauty products inspired by Afghanistan/Mediterranean, connecting cultures, giving back and promoting a high vibration, conscious, and spiritually connected brand. My goal is to launch the website on 12/1/17. I look forward to the journey ahead!



My Alopecia Client’s Microblading Reaction

My beautiful client’s reaction to having her brows microbladed. She is a beautiful soul and I am happy to bring her joy. For more info on microblading, visit

Samira Brow Couture: Eyebrow Microblading

I’m excited to announce the launch of my latest venture: Samira Brow Couture

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I am now a certified microblading artist and permanent make-up artist, having trained in Europe directly under Master Dovile Zilinskaite of Branco Babic’s PhiBrows™, the world’s most prestigious microblading academy in the world (I’m the FIRST Phibrows certified artist in Loudoun County, VA!). Follow @samirabrowcouture on Instagram to see pics.

Microblading, also known as 3D eyebrow embroidery, is an advanced semi-permanent brow embroidery technique where a superfine manual blade is used to create thin, crisp hair like marks on the skin, which last up to 18 months. It is ideal for creating a very full and realistic looking brow, and is becoming an increasingly popular method in semi-permanent makeup.

For more info and MAY INTRO RATE and to book, visit:!

Samira Brow Couture Intro

Before & After: Cezanne Keratin Treatment at FLOW!

Even though I own two blow dry bars, it doesn’t mean that my hair always looks good. I often am too busy to get it blow dried, so I often just pull my naturally wavy/curly hair in a bun. I’ve been offering the Cezanne Keratin Treatment at my salon FLOW for a while now, but I’ve never had it done on myself until now! And I’m so glad I did – immediately right after, my hair looked smoother, shinier and less frizzy! The best part is that it’s formaldehyde free and has a proprietary silk protein that makes my hair feel so healthy. Here is the video:

VLOG: Day in the Life of a Mompreneur (from PJ’s to the Blow Dry Bar!)

This is a day in my life from wearing PJ’s in the morning while taking care of three kids to training hair stylists at my salon FLOW Blow Dry & Beauty Bar! It’s a behind-the-scenes look at running a salon – it isn’t always glam!



My FIRST Official Fashion & Beauty VLOG

November 30th – 2015 – Here’s my first official VLOG (video blog) of many more to come! I filmed this one quickly today while the boys were taking a nap. Hope it’s not boring! Don’t know why it cut out the way it did at the end, though- sorry!! To get more “Beauty and the East”, subscribe to my YouTube channel: samiraatash and follow me on IG/FB: @samiraatash

An Egyptian Invention: History of Eyeliner

Over 12 thousand years ago, in early 10.000 BC eyeliner first appeared in Ancient Egypt and Mesopotamia. There, both males and females of high status used eyeliner to better define their eyes and protect them from wrinkles that can be formed after constant exposure to desert wind, sun and heat. It was also used to protect from the evil eye.



After the fall of Egypt, eyeliners fell out of the fashion in Europe, having little or moderate use during the reign of Greek and Roman empires. In Asia, eyeliners remained in use, but didn’t influence European fashion after it came out from Dark ages into Renaissance and modern age.

The moment that kick-started the era of eyeliners in the West came in 1920s after the discovery of King Tut’s tomb. Worldwide coverage of this event introduced Ancient Egyptian eyeliner to the west, where it was instantly accepted. It fascinated people worldwide, especially American women. They had finally won the right to vote and thanks to the influence of actresses like Clara Bow, seemed to assert their independence more freely. Fashionable young women began to recreate the Egyptian eye by using eyeliner liberally. During the 20’s, women abandoned the fashion of Victorian era and embraced new fashion that was fueled by ballet, stage actors, Hollywood, musicians and photography.



After the initial eyeliner use in the 20’s, the invention if liquid liner gave birth to several new fashion types that used eyeliner in new ways. In the 60’s, a heavy line around the eye was popular, which was dubbed the “cat eye”.


In the 70’s the line became softer. In the 80’s, heavy Punk and Gothic fashion relied on dramatic eye effect, and eyeliner, eye shadow and mascara were some of their most used cosmetic products.


In the 90’s and 2000’s, liner styles have seen a variation of influences from the 20’s – 80’s and it will be interesting to see what trends and direction liner goes to in the years to come!

Introducing: Beauty and the East by Samira Atash

October 21st, 2015: VERY EXCITING ANNOUNCEMENT!!! For those who have followed my work, I was designing clothes in NYC for almost 10 years and for a few years, created & produced an online show called Beauty and the East TV where I featured entertainment stories that united cultures. After having kids and opening FLOW Blow Dry & Beauty Bar, I put fashion & media projects on hold yet chronicled my fashion/style/mom journey with a new blog a couple years ago. Between juggling two salons and three kids, I didn’t always have the time to post as much as I wanted to. But in the past few years running FLOW, I’ve realized how I’ve missed design/styling and want to get back to what I’m truly passionate about. I am now looking forward to combining my LOVE for fashion with the beauty industry & FLOW!!

I’m excited to announce the launch of Beauty and the East by Samira Atash: a blog about style, beauty and lifestyle inspired by my ‘Silk Road’ cultural roots and global influences. I’m drawn to tribal-bohemian-vintage styles and the bold patterns, embroideries, textures, prints and vibrant colors of Central Asia & Middle East (my previous fashion collections were inspired by the tribal embroideries of Afghanistan). I will also explore and introduce to you ancient and exotic Eastern rituals to spice up your beauty routine. I love organic/natural products, being a mom to my three little ones, music, social causes & pop culture. What to expect in the blog:

– Fashion & style with a bohemian/tribal/gypsy vibe
– Beauty/style trends & rituals inspired by Central Asia & Mediterranean culture
-Organic products, beauty tips & trends
-Hair & makeup styles/tips
-Fashion, beauty & home DIY & tutorials

Even more exciting – many people ask me “where can I buy what you’re wearing”: now you can shop jewelry & fashion on my new SHOP page: an online boutique of jewelry, accessories, clothing and beauty products with a tribal & global vibe!! With designs that appeal to free spirits, items are inspired by culture…capturing the bohemian spirit of the Silk Road, a bit of Mediterranean aesthetic, and a whole lot of soul. The boutique includes brand new and vintage designs from around the world. Some items are from my past collections & personal closet! Click on the SHOP link above!!

Get ready to see Beauty and the East by Samira Atash collaborate with FLOW Blow Dry & Beauty Bar through photo shoots, editorials & events to come!!

I’m VERY excited about this and can’t wait to share the looks with you!!!


FLOW at the “Beyond the Little Black Dress” Fashion Show in Washington D.C.

On Friday, September 24th, 2015, FLOW Blow Dry & Beauty Bar was the exclusive hair and makeup sponsor for the “Beyond the Little Black Dress” fashion show in Washington D.C. at the Dupont Circle Hotel. The event was organized by the Alliance Française de Washington and showcased local and international designers and artists to benefit the AFDC’s cultural programs. The fashion show was a huge success and in the audience were socialites, diplomats, DC fashionistas and more. The Ambassador of France and Monaco were also there!

My team of FLOWistas arrived at 2 pm, and were on schedule to complete hair and make-up for 22 models by 6:30 pm. I created a spreadsheet based on the designer’s line-up and the model board given to me. Some of the models included Miss DC United States, Ms United States, Miss Teen United State, Ms Delaware and other beauties. We started half an hour late, but managed to get through the looks by the time the show started. Some of the looks were smokey eyes, red lips, up-dos, half-dos, wavy hair, braids, natural looks, etc. Everyone was happy! As the exclusive sponsor, FLOW was recognized widely at the event. In the VIP bags, we tied together a FLOW coupon and cute little beauty gifts with a bow (make up brushes, beauty blenders, manicure sets!). Our logo was also displayed on the step & repeat board, in the program menu and mentioned on stage many times.

It was a tiring, but fun event. We worked hard, we delivered amazing looks, and FLOW’s visibility in the DC area is only growing! Here are just some of the pictures from the event taken – professional pics and video are coming soon!

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