Beauty and the East- Being Muslim/Middle Eastern in America

Jan. 21st, 2017 – I’ve been getting several messages lately about why I stopped Beauty and the East TV especially what’s going on in the world today. I launched Beauty and the East TV in 2009. It was a blog/vlog that highlighted positive, fun & interesting stories about Middle Eastern/South Asian/Muslims (aka “brown people”) primarily in the entertainment industry. It was a small project I produced and funded out of pocket…it made some headway and received a lot of great grassroots feedback and support … but I found it difficult to continue because of lack of sponsorship. I stopped it for many years and relaunched Beauty and East last year as the name of my personal blog.

But given what is going on in the world now, and the increased misunderstanding/misconceptions/stereotypes, I DO think it’s important that these stories continue to get highlighted. Not for political or religious reasons – but as a bridge of understanding between cultures and people to promote unity and peace, which is important and much needed right now. The media and news outlets only show evil terrorists who commit bad acts to sell their stories and gain clicks, but there are over 1 billion of us in this world who are normal and just want to live in peace. And many more who are doing great things that often go unnoticed.

So, I will now be posting content not only about my own East-West lifestyle and experiences in America (including personal vlogs – fashion/beauty/family/lifestyle) , but I will also go back to featuring interesting stories that show good things “brown” people are doing and positive influences from Eastern culture. Stay tuned for videos I will create that will show Eastern influences in fashion, beauty, food, lifestyle and entertainment in the U.S.

With everything going on these days, we can either move somewhere else and be silent and “safe” …. or we can stand up and be the example that makes change. Whether that means marching on the streets for equal rights, forming a group, writing a letter… or creating our own media – however small that may be – the world needs more positive stories right now and many Americans do need to see the “Beauty of the East” -ern people that live among them – the millions of peaceful, educated, accomplished people who want nothing more than a normal life. If content I post builds one bridge between East and West, and changes someone’s mind, then I will be happy.

Thank you and I hope you will support me by watching, sharing, liking and commenting!!

Samira * Atash