Be Your Own Boss: An Afghan Woman Entrepreneur


My entrepreneurial ideas have taken me on many interesting journeys – including on the Comix stage in NYC lol. How did I go from a little Afghan refugee girl to founder of multiple ventures that have raked in millions of dollars? In my new interview with lifestyle blogger @sameera_durani, I share a glimpse of my background and some tips I hope will help motivate anyone who wants to be their own boss!

Link to interview here:

#girlboss #bosslady #afghan #afghanwoman #entrepreneur #motivation #justdoit 

Afghan Jewelry: Works of Art


Jewelry has long played an important role in Afghan dress. It has a fascinating history that dates back thousands of years and follows the ancient Silk Road trading routes that wove through Afghanistan. What is considered to be Afghan ethnic or indigenous jewelry at the beginning of the twenty-first century is frequently referred to as nomadic, or kuchi, jewelry.

The word Kuchi itself is derived from a Dari word meaning migration, in relation to nomads or gypsies, and does not describe a particular group or people, but rather a state of being. Many different peoples or tribes from these areas have been classified as Kuchi but the original migratory nomads of this area are Pashtoon.

Kuchi jewelry incorporates design elements from many cultures including those of India, the Middle East, Central Asia and the tribal areas of the former Soviet Union. These jewelry artists used coins, bells, and large colorful glass jewels to produce lovely chokers, necklaces, cuff bracelets, pendants, belts, rings, earrings, headpieces and more completely by hand, often in centuries-old designs. These pieces sometimes incorporated beadwork or embroidery. Afghan jewelry are works of art. 


Upcycled Tunic w/ Afghan Beadwork


Upcycled tunic with handmade boho Afghan bead work hand sewn to give it a pop of color and personality.

“out beyond ideas of wrongdoing and rightdoing, there is a field. I’ll meet you there” – RUMI .



#rumirose #rumi #sustainablefashion #upcycle #fashion #style #gypset #tribalstyle #greenfashion #ooak #handmade #artisan #ethicalfashion #boho  #bohostyle #bohemian #lapis #lapisjewelry #afghanlapis #suzani #kuchi #handmade #sustainable #upcycledfashion #afghan #wanderlust #artist

Coming Soon: Vintage Upcycled Dress


Coming soon: black vintage dress upcycled with hand sewn beadwork at the chiffon + lace neckline. One-of-a-kind. 💫

Ahmad Zahir: Sultan Qalbam

Playing Harmunia: Ahmad Zahir

Back to Fashion: RUMI ROSE

This is a glimpse of what  I’ve been working on this year in my home studio on those nights and days off when I’m not microblading, running the salon, or being a mom. For those who don’t know, before I entered the beauty industry, I was living in NYC and was a fashion designer for over 10 years. It’s important for me to not lose touch with it. Designing and creating is my me time where I can let creativity flow, escape the noise and keep up design skills that I’ve worked on since 1999. This is what makes me happy – to create things and to make a difference in humanity and Mother Earth. 

My goal is to educate people on the environmental impacts of fast fashion, the sustainable fashion movement, and to unite East-West by meshing Western styles with Afghan tribal influences and my heritage. This has been my design style since 2005 when I launched my first “Afghanistan Inspired” collection, and I’ve come full circle, but in a way that also helps the environment! 

Coming soon to my label RUMI ROSE @rumi_rose: one-of-a-kind sustainable, ethical, upcycled vintage bohemian fashion. I’m happy to announce my mom Guli Atash is my design partner on this collection and helping with sewing the pieces!  Stay tuned for pop-up fashion trunk shows and online shopping! I will continue my work in the beauty world but also hope to make a positive impact on the environment with Rumi Rose fashion. Hope you all will like and support it!

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